How to Start a Blog For Your Nutrition Business

how-to-start-nutrition-blog-textBlogging is an effective marketing strategy for nutrition professionals because it:

 

  • Creates a personal connection with your readers and prospective clients
  • Provides valuable information they can use to live healthier lives
  • Showcases your specific areas of expertise

You may have seen other nutrition blogs and like the idea of having one for your own business, but where do you start? We’ll cover that in this article by Linda Dessau of Content Mastery Guide.

How to Start a Blog For Your Nutrition Business

Choosing a nutrition professional can be complicated. First, someone needs to realize they have a problem. Then, they need to be willing to do something about it. Next, they need to find the right person to help.

So how do you make yourself easy to find? More importantly, how do you attract the right clients for you?

Blogging is an effective marketing strategy for nutrition professionals because it:

Creates a personal connection with your readers and prospective clients

  • Provides valuable information they can use to live healthier lives
  • Showcases your specific areas of expertise

You may have seen other nutrition blogs and like the idea of having one for your own business, but where do you start? We’ll cover that in this article.

Step One: Set up a blog on your website

I always recommend your blog be part of your business website. That way when people come to read your blog posts, they can easily find out more about your nutrition services.

When your website developer sets up your blog, insist on three things:

A content management system (CMS) like WordPress.org that you can easily update yourself

  1. A Google Analytics account and access to it
  2. A clutter-free sidebar with just a few crucial items: a search box, links to your most recent 3-5 posts, a sign-up box for your email newsletter, links to your categories/topics, and a link to learn more about one event or service

Step Two: Look at other nutrition blogs

Find two or three nutrition blogs similar to what you want to create. Be sure to choose blogs with recent and regular posts, because you want to achieve that same kind of consistency.

Note: The blog section of a website isn’t always called “Blog.” Also look for words like “News,” “Articles,” “Recipes” or “Tips.”

Here are a few prolific nutrition bloggers you can look to for inspiration and ideas:

https://juliedaniluk.com/blog.html

http://simple-balance.ca/blog/

http://www.allisontannis.com/news/

http://www.joyoushealth.com/blog/

http://kriscarr.com/blog-video/

Step Three: Decide how and who you want to help with your blog

Create a mission statement for your blog by answering three questions:

Who is the ideal audience of your blog and business? Do you work mainly with women? Parents? Athletes? People with a specific health concern?

  1. What do you want to give your blog readers? For example, healthy living tips, inspiration, recipes, practical advice, or personal examples from your own life.
  2. What results do you want to deliver? Will people feel healthier or more confident after reading your blog and following your advice? Will they feed their families more real food and less takeout?

Step Four: Create a path from your blog to your business

Since it’s unlikely someone will hire you the first time they visit your site, you must offer ways to build a connection and stay visible.

Common strategies include links to related blog posts on your site, a sign-up form for your email newsletter, links to your social media pages, or an offer to download a free resource (in exchange for permission to add them to your newsletter list).

Step Five: Choose your blog topics

What are the most frequently asked questions you hear about nutrition? Which topics do you want to be known for as an expert?

Hone in on 5-7 blog categories. Be sure that each category you select or add later is something you have the knowledge and experience to keep writing about.

Step 6: Plan your blogging time

If you’re brand new to blogging, I recommend publishing once a month, eventually working up to once a week. Set a blogging schedule that feels manageable right now; you can always increase later.

Create an editorial calendar that incorporates all your categories, along with seasonal or holiday content and any important events in your business.

Work backwards from when you want to publish each post. You’ll need time to brainstorm topic ideas, draft an outline, research, write the post, edit and proofread the post, add links and photos, and promote the post once it’s published.

Step 7: Evaluate your results

Track things like new client inquiries; requests to speak to the media or at events; social media followers, comments, shares and likes; time spent on your website; email subscribers; and opens and clicks from your email newsletter.

Concrete results will take time – as little as six months, or as long as one year. If you are blogging consistently and getting good feedback, it’s a sure sign you are boosting your credibility and visibility as a nutrition professional. And as your collection of blog posts grows, so will your results.

Stay tuned for future articles about how to write your first four blog posts, how to get people to read your blog, how to keep blogging consistently, and more!

linda-dessau-200-200

Author bio: Linda Dessau is a blog ghostwriter for nutrition professionals and other wellness practitioners. She also manages group blogs for wellness clinics. Please visit http://www.contentmasteryguide.com/plan to download your own blog planning worksheet.

Comments

  1. Thank you Linda for this excellent post. As a retired dietitian, I am always interested in nutrition blogs. These steps help one decide how to write an effective blog that will reach the intended audience and make a difference for the readers. Very informative and easy for beginner bloggers to follow. Well done! Thanks.

  2. thank you Linda for this excellent post. As a retired dietitian…..very use full information ……

  3. Hi Linda

    you posted really a useful article i read whole and i found it really interesting.

    thank you

  4. Blogging is a really great way to vent and also get people interested in your services (if you’re a freelancer). Not to mention that, earning some money off advertising doesn’t hurt either.

  5. thank you Linda for this excellent post. As a retired dietitian…..very use full information ……

  6. Excellent Post Linda. Being a Bodybuilding Supplements seller, i am very much interested in Nutrition. Very effective steps for everyone to follow. Great read for me. Regards..!!

Trackbacks

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