Planning and launching a blog is an important step in marketing your nutrition business. Blogging is an ideal way to attract clients with valuable information that also reveals your unique personality.
Once you have a blog, how do you keep it fresh with new content? How do you keep writing articles, week after week, month after month? We’ll answer that in this blog post by Linda Dessau of Content Mastery Guide
Planning and launching a blog is an important step in marketing your nutrition business (see my earlier IONC post for a 7-step process to start your own nutrition blog). Blogging is an ideal way to attract clients with valuable information that also reveals your unique personality.
Once you have a blog, how do you keep it fresh with new content? How do you keep writing articles, week after week, month after month? We’ll begin to answer that in this blog post.
It’s time to rethink blogging
You may be intimidated by the idea of blogging because you don’t feel confident as a writer, or you can’t imagine constantly coming up with topics for new articles.
You’ll be happy to hear that not every post needs to be a feature-length article. In fact, if you can write just one of those every month, you can fill in the other weeks with a variety of posts that may be shorter and easier for you to put together.
There are four types of blog posts you can rotate through the month. In a series of posts here and at Content Mastery Guide, I’ll explain how to use each type to promote your nutrition practice. We’ll start today with the how-to post.
A how-to post gives readers a clear strategy or set of instructions they can apply themselves – perfect for today’s do-it-yourself culture. When you help someone solve a problem or achieve successful results, it builds goodwill and trust in you as a nutrition expert.
An ideal how-to post for a nutrition blog is writing your own original recipe. Give your readers even more value with background information about the recipe’s key ingredients and their health benefits, along with references and links for people who want more details.
If you choose to adapt a recipe from somewhere else, be sure to provide attribution along with a link to the recipe, or the cookbook sales page at an online retailer like Amazon. For more information about recipe attribution, see this thoughtful post by David Lebovitz.
Another option for a how-to post is to inspire your readers with healthy and helpful information about topics such as food planning, kitchen organization, cooking or baking techniques, sleep hygiene, and digestion aids.
Spell out exactly what problem your article is solving, why it’s so important, and the benefits your reader will experience if they follow your advice. Then break your tips down into an easily digestible list of simple steps.
Presenting your directions as a list of numbered items or bullet points will make them easier to read and follow. Many people will only skim the list, so be sure each point is very descriptive.
A how-to post is just one way to keep your blog active through the month. Visit Content Mastery Guide now to learn how to write a personal post for your nutrition blog.
Author bio: Linda Dessau is a blog ghostwriter for nutrition professionals and other wellness practitioners. She also manages group blogs for wellness clinics. Please visit http://www.contentmasteryguide.com/plan to download your own blog planning worksheet.