How often should you blog? Wellness blogging expert Linda Dessau recommends that you set a schedule you’ll be able to manage right from the start, maybe just once or twice a month. Then you can build up to publishing a new post every week. Here are Linda’s productivity tips that will help you keep whatever blogging schedule you’ve set for yourself.
How to Keep Blogging Consistently
How often should you blog? I always recommend that new bloggers set a schedule you’ll be able to manage right from the start, maybe just once or twice a month.
As you get more comfortable with the process, build up to publishing a new post every week. Keep in mind, we all miss a step now and again and that’s to be expected. Just look at Content Mastery Guide, where I aim to publish once a week but I don’t do it perfectly.
(If you do stray from your regular posting schedule, check out these five things NOT to do when restarting your blog.)
Here are some productivity tips that will help you keep whatever blogging schedule you’ve set for yourself:
- Build the habit – Try pairing blogging with something you already do on a regular basis, such as invoicing or restocking supplies.
- Jog your memory – Until blogging becomes a habit, set up physical and electronic reminders for yourself.
- Catch your ideas – Be sure you always have easy access to a notebook, smartphone application or computer file where you can quickly jot down and store ideas for future blog posts. That will give you a jump start on your next post.
- Have a goal – Motivate yourself by picturing your goal coming true, whether that’s a new inquiry about your services, a request to speak or be quoted in the media, or another aspiration.
- Make a list – Break down the blogging process into a system so you can approach each step separately. Keep a written log of your progress for both encouragement and organization.
- Match your energy – If you’re more creative in the morning, book off some of that time for writing. If you have down time between clients, browse stock photo sites to clear your head and check another blogging task off your list.
- Find a buddy – Seek out another wellness practitioner who is also blogging to attract new clients. Share your goals and support each other to achieve them. You can also share each other’s blog posts via social media.
- Choose a mentor – Find a blog that models what you’d like to do with your own blog. Whether it’s someone you know or just admire from afar, watch what they do and learn from them.
- Claim your reward – When you finish one of your blogging tasks, call a friend, treat yourself to a hot drink, or get out for a nature walk.
- Get into action – Build momentum with a brainstorming session, writing day, or even a blogging retreat. Enlist your blogging buddy for accountability and encouragement, or hire your very own blogging coach.
Once you’ve set a goal to blog consistently, make the most of your precious time so blogging becomes a simple task, not a dreaded chore.
Linda Dessau is the founder of Content Mastery Guide, where she helps wellness clinics and their practitioners attract new clients with a great clinic blog. She provides blog writing, blog editing, blog training, and blog management, so you get all the benefits of blogging with none of the headaches.