Do you work in a clinic, practice or facility with other nutritional consultants or complementary wellness practitioners? Wouldn’t it be more fun – and less work – if everyone was contributing to your blog? Linda Dessau of Content Mastery Guide offers five ways to drum up enthusiasm for blogging.
Do you work in a clinic, practice or facility with other nutritional consultants or complementary wellness practitioners? Wouldn’t it be more fun – and less work – if everyone was contributing to the blog?
Here are five ways to drum up enthusiasm so you can share the load and the benefits of wellness blogging:
Remind the other bloggers that their next post could be just the thing that inspires and motivates a client or potential client to live a healthier life.
Give your blog contributors rock star treatment by tagging them on social media when you share links to their posts. You can also put up flyers at your facility to promote the blog and highlight the contributing authors.
People may say yes but don’t follow through. Keep asking. We can all get distracted or lose confidence. Keep track of what people say they will do and when, and mark down in your own calendar to check back.
It may be scary for some people to put themselves out there on the clinic blog. Be patient, supportive and encouraging. Most importantly, lead by example with your own consistent posts.
There are many tools that will make blog writing easier for your whole team of wellness practitioners, such as:
- Lists – When you’re staring at a blank screen, writing a list of 10 best, 10 steps, 10 ways, 10 signs, etc. can propel you forward.
- Talking it out – If someone is more comfortable talking than writing, interview them (or hire a ghostwriter) and write up the post for them.
- Other types of posts – If someone feels stumped by writing a how-to post, ask them to review a book or product.They could also tell a client success story, or write a curated post about a useful article or video they found online.
- Resources – Pass along basic tips about blog writing, finding time to blog, or these suggestions for when your boss starts a blog.
Linda Dessau is the author of Write Your Way to More Clients Online and the founder of Content Mastery Guide. If you feel confused about blogging, nervous about making mistakes, or disappointed with your results, subscribe to Linda’s free e-course to learn the top 5 myths that are ruining your wellness blog.