Does Your Website Have an Abandoned Blog?

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Does Your Website Have an Abandoned Blog?

Is your website tainted by an abandoned blog? Prospective customers who visit your site may be put off when they see the last post was six months ago. Or maybe there were just a few haphazard posts before your blogging efforts faded away completely.

Whether you need to resuscitate a dying blog or you’re just taking a proactive step to guard against blog fade, these five strategies will keep your blog going strong and show your clients how much you care.

1.Commit

If you don’t know why you’re doing it, or you have serious doubts it will help your business, you’ll always be slogging uphill when it comes to blogging. Tap into the business and marketing goals your blog will address, and pledge to making it work.

Hint: You may need to borrow someone else’s enthusiasm (I’ve got plenty to spare!) until you see some results for yourself.

2.Plan ahead

There are few things as intimidating as a blank page, whether you’re catching up or trying to be on time with your blogging schedule. Give yourself the gift of preparation by planning out the topics you’ll cover.

Start with a list of categories, and plot them out evenly so your blog is balanced. Next add in any holidays you can somehow relate to the topics that are important to your customers.

Finally, for each potential topic, draft a basic outline so you’ll have a starting point when you sit down later to write the post.

3.Catch ideas where they fall

The best editorial calendars should have room for spontaneous ideas and customer questions that come up in between – or instead of – planned posts. Stay tuned to conversations, content, and other blog post inspiration that can occur at any moment.

Use a note-taking program like Wunderlist or Evernote that works across multiple devices and platforms, so you can jot down ideas and save links from wherever you are.

4.Mobilize your blogging team

Even as a sole practitioner, there’s no reason you should be solely responsible for keeping the company blog up to date.
Bring other people into the brainstorming process – staff, clients, friends, family, strangers – the more disparate their perspectives, the better. It can be as simple as asking, “What do you want to know about ___?” or “What would you want to read on a blog about ___?”
Also, consider who else has good information to share with your audience, and set up an interview, giving yourself lots of lead time for back and forth collaboration.

5.Make it fun

Experiment with different types of blog posts such as:

  • Articles
  • Q & A interviews
  • Top 10 lists
  • Curated posts summarizing relevant online resources
  • Client success stories
  • Video or audio recordings with written transcripts or summaries
  • Infographics that depict research or statistics about your topic

Notice which of these you have more fun creating, and schedule more of these into your blogging plan. You’re allowed to enjoy this!

Plan your blog writing time for when you have the right mental energy to be effective, and maybe pair the task with something pleasurable so you can tap into that positive anticipation.

Blogging is an effective way to show prospective client how you can help them, but it only works if you do it consistently. Use these tips to keep up your momentum long enough to see some results.
Linda DLinda-Dessauessau is the author of Write Your Way to More Clients Online and the founder of Content Mastery Guide. Want to gain the clarity, focus and momentum you need to attract your ideal clients online? Download Linda’s free blog planning workbook at www.contentmasteryguide.com/plan.

 

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