How to Get People to Read Your Blog Posts

reading-blog-ioncBlogging has many benefits, but one of its challenges is that it requires your audience to come to you. However helpful your blog posts are, readers have to get there in order to read them.

In her latest guest post, Linda Dessau offers five ways to invite people back to your blog, and five ways to write what people want to read. [Read more…]

How to Write a How-To Post For Your Nutrition Blog

how-to-post-nutrition-blog-text-FULLPlanning and launching a blog is an important step in marketing your nutrition business. Blogging is an ideal way to attract clients with valuable information that also reveals your unique personality.

Once you have a blog, how do you keep it fresh with new content? How do you keep writing articles, week after week, month after month? We’ll answer that in this blog post by Linda Dessau of Content Mastery Guide

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How to Start a Blog For Your Nutrition Business

how-to-start-nutrition-blog-textBlogging is an effective marketing strategy for nutrition professionals because it:


  • Creates a personal connection with your readers and prospective clients
  • Provides valuable information they can use to live healthier lives
  • Showcases your specific areas of expertise

You may have seen other nutrition blogs and like the idea of having one for your own business, but where do you start? We’ll cover that in this article by Linda Dessau of Content Mastery Guide.

[Read more…]

IN THE SPOTLIGHT IONC member profile

Michelle Honda PhD. D.Sc.

From time to time we showcase our member’s achievements.

This month we introduce Michelle Honda PhD. D.Sc

Health History and Education

[Read more…]

Business building seminar Agenda


Registration is now closed for this event

Agenda – IONC Business Building One Day Seminar – October 30, 2015

Registration from 8:30 to 9:00

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Are you on Track to meet your 2015 Goals?


Continuing our Business series with certified Business Coach

Jayne Huhtanen

by Jayne S. Huhtanen, Certified Business Coach


Fall is here, memories of the summer fun, heat and humidity are fading, and it is time to ask yourself:  Am I on track to accomplish everything I set out to achieve this year?


Very few people write down their goals each year, whether personal or professional, however the very act of spending time to think about what you want out of life, and writing it down, can greatly increase the chances of achieving it.  It has been shown that successful people think about what they want most of the time, unsuccessful people think about what they don’t want.  And unless you think about what you want, how can you know the path to get there?

[Read more…]

Business Building Seminar Presenters and expert panel Bios

Jayne S. Huhtanen, Certified Business Coach and Trainer

FocalPoint Coaching of Toronto


Jayne Huhtanen has been coaching and training others to help them grow and meet their professional and personal goals for over 25 years. As a serial entrepreneur and a Certified FocalPoint Business Coach and Trainer, Jayne helps her clients clarify their goals, identify the challenges and opportunities they face, and develop and implement solutions to deliver immediate and tangible results. She has been a guest speaker at RBC Small Business Advice events, and delivers workshops and seminars to help Professionals on topics ranging from Leadership and Goal Setting, Marketing and Sales to Personal Productivity and Time Management. Prior to FocalPoint, Jayne spent more than 25 years at Procter & Gamble, contributing business-building strategies, product, and marketing plans; coaching numerous others to achieve their professional and personal goals; and developing and delivering global training programs.



Natasha Mitchell, founder

Wildly Successful Biz


Natasha Mitchell is a founder and co-owner of Wildly Successful Biz.  She has over 20 years of experience in the corporate world as a business process, change management and training consultant.  She has worked with global clients, across a wide range of industries.  She is excited to translate this experience into solutions that are easy for small business to apply.  As an entrepreneur herself, she understands the challenge of stretching limited resources and the need to quickly identify and pivot when things are not working.  Too often she sees inexperienced business owners fail because they do not start with a clear direction, lose focus, recognize when it is time to pivot or try to do too much too soon.  Natasha wants to change this.  She has developed programs that break down the complexity of business to make it easy and fun. She is here to help as many entrepreneurs as possible bring their great ideas to life and be Wildly Successful.

Natasha Mitchell

Diane Karnay, Counsel

Wilson Vukelich LLP


Diane practices corporate and commercial law in the Business Law Group of Wilson Vukelich LLP. She provides general corporate advice to both for-profit and not-for-profit clients, negotiates and implements commercial transactions, and has significant experience in mergers and acquisitions, information technology, e-commerce, privacy, information technology and business process outsourcing, franchising, trade-mark and copyright matters.

Diane graduated from the University of Toronto, with an Honours B.A. in English, and earned her law degree from the University of Windsor. She has practiced law and been involved in legal/business affairs, both in private practice and as corporate counsel, for over 25 years. She has represented a leading national company in its procurement and management of software, hardware and technology services, including complex systems integration design, build and implementation projects, strategic alliance arrangements, onshore and offshore outsourcing transactions, online services, and both straight-forward and complex licensing projects.

Diane is a member of the Ontario Bar Association, the Toronto Computer Lawyers Group, the Canadian IT Law Association, TechConnex (formerly the York Technology Association), and the Canadian Association of Women Executives and Entrepreneurs. She is also a registered trade-mark agent with the Canadian Intellectual Property Office.

diane  karnay

Lisa Kember – Regional Development Director, Eastern Canada


Constant Contact


Lisa Kember is the Regional Director for Constant Contact in Canada East. Through educational workshops and seminars, she has taught more than 15,000 small businesses, entrepreneurs, associations and non-profits how to use online technology to market their organizations more effectively.


Lisa is also an entrepreneur. She ran a business-to-business marketing agency for more than 10 years before exiting from the business in 2009. She currently holds ownership in two additional ventures in the real estate and educational sectors.


Lisa holds a BA in Honours English from University of Waterloo and a Resource Development Management diploma from Sheridan College.



Arlene Rogers CPA CGA MBA PMI

ARIL Enterprises

Working her way up from general accounting clerk to Controller of a $ ½ billion company makes Arlene the ideal individual to explain all facets from bookkeeping to accounting.  She is now a new business owner and totally ‘gets’ what it means to wear all the hats.


Previous workshop attendee comments:

“I always like sessions where there is active participation.  Like this one.”

“The workshop was clear and inspiring.”

“Arlene’s direct questions cut to the key ingredients it will take to bring [my business] to a New Success”

“Arlene’s presentations are always insightful.”

Arlene Rogers


Sunita Mohan, HD, RHN, RNCP/ROHP

Sunita is a Homeopathic doctor and Holistic Nutritionist.  Co-author of family cookbook, “Feed Me…I’m Hungry”.  Sunita for years suffered with migraine headaches; she tried Homeopathic medicines, and diet & lifestyle changes to find relief.  After this change she lost 15 lbs, her energy increased, and hasn’t had a migraine for 10 years. This great healing is what made her decide to study Nutrition and Homeopathy, now she is dedicated to helping her clients reach their optimum health and nutritional goals.  You can see her on Rogers cable 10 hosting Health Matters and currently she is the Health expert for “Kitty Talk” on Omni TV.  She was featured on the Dr. Oz show taking about Ancient Ayurvedic Secrets.  She specializes in the healing properties of spices and Ayurvedic cooking.  She is currently working with Metabolic Balance to help her clients lose weight and eat according to their blood results.  . – 416-994-8393



Angela Borgeest ROHP, RNCP Registered Orthomolecular Health Practitioner, Registered Nutritional Consulting Practitioner, is a graduate of the Institute of Holistic Nutrition with First Class Honors. Her recommendations are based on back to grassroots nutrition with 21st century practical findings recognizing: Everyone is Bio-unique

In 2003, Angela piloted the “Art of Living” in Toronto where people could learn about preventative health and nutrition through their lifespan. She has given lectures and workshops at Whole Foods, Oakville Parent-Child Center as well as international organizations such as Women’s International Network and at her Alma Mater: Institute of Holistic Nutrition. Angela has won the Readers Choice Diamond Award by the Oakville Beaver nominating her as ‘Best Nutritionist’ in 2007-2009 and again in 2011


Apart from Nutrition, Angela also practices Iridology to complement her nutritional assessments as well as conduct Chi Kung classes Yin Style to help rebalance organs and increase energy. Angela is trained in Far Infrared Sauna therapy and homeopathic remedies.


Angela founded the first Wholistic Women’s Fair in Oakville since 2007 where a ‘toolbox’ towards discovery of products and services leading to a happier life feeding body-mind-spirit can be found. She has been actively organizing this annual event and the Fair celebrated its third year in Oakville by 2010 when the Wholistic Family Fair was created to replace the Wholistic Women’s Fair as a venue to outreach more people and since then has branched out to Mississauga as an annual event till 2012. Proceeds from the Fair has supported non profit organizations such as Oakville Humane Society, Sexual Assault and Violence Intervention Services, Habitat for Humanity Halton, Halton Women’s Centre, International Schizophrenia Society, Big Brothers and Big Sisters Mississauga, Wellspring and more..


In 2012, Angela founded the Health and Lifestyle Network Group that meets in Oakville, Hamilton and Guelph. Apart from networking opportunities for integrative practices and products, unique to this group is the public can participate by attending and bringing their health related questions or curiosities where integrative solutions to vibrant living can be offered. Angela also assumed the role of talk show hostess in her program call Alternative Solutions to Vibrant Living in the HazeFm radio broadcast regularly till 2013.


Angela is one of the Board of Directors with the International Organization of Nutritional Consultants (IONC).


Angela derives satisfaction in her role of working with people to help them feel good, and look good– inside and out. Acknowledging the importance of body-mind-spirit balance is what Angela is passionate about and she works tirelessly to promote.



Tania Heinemann, Registered Nutritionist (RHN, RNCP)

Lactation Consultant (IBCLC)
Tania has a passion for educating people about nutritional healing starting from the inside. She decided to study Nutrition in 1999, after years of being chronically sick as a result of digestive issues.


Tania has her diploma as a Registered Holistic Nutritionist and Lactation Consultant (IBCLC). She is a member of the IONC (International Organization of Nutritional Consultants) where she holds her Registered Nutritional Consultant Practitioner status and has run her nutrition practice for the past 11 years in Waterloo Region. Tania co-owns Wellness Team On Queen in Cambridge, ON, which now has 9 health care practitioners.


Tania specializes in digestion issues, fatigue, thyroid and adrenal imbalances, weight loss, infant and children’s health, pre and postnatal concerns including breastfeeding.  Tania does food sensitivity testing and offers a genetic food intolerance evaluation.


To contact Tania:

Tel (519) 716-0956


Patsy Commisso

Best Nutritionist: Platinum Award for the Oakville Readers’ Choice Awards and owner of Metabolic Care Clinics( MCC) in Oakville.

As a young girl, I was very athletic, but struggled to control my weight. I began to try different diets and research healthy eating in my spare time. My interest for nutrition kept on growing, not only did I want to learn for myself, I wanted to teach others. My education plus passion, personal and 10 years of patient experience makes me the best nutritionist I can be. I enjoy what I do because I witness people’s live change for the better! I am a certified nutritionist that has studied conventional nutrition at the Ryerson University as well as Holistic nutrition at Institute of Holistic Nutrition. I believe that combining both practices is the winning formula for optimal health!

Patsy’s team at MCC include nutritionists ,Dieticians Personal trainers and physiotherapists.


The Ten Keys to Business Success

Jayne S. Huhtanen, Certified Business Coach

Jayne S. Huhtanen, Certified Business Coach

Continuing our Business series with certified Business Coach

Jayne Huhtanen

by Jayne S. Huhtanen, Certified Business Coach



There are ten critical areas where your ability to think largely determines the success or failure of your business. The greater clarity you have in each of these areas, the better decisions you will make and better results you will achieve.


Key Purpose

What is the purpose of a business? Many people think that the purpose of a business is to earn a profit, but they are wrong. The true purpose of a business is to create and keep a customer. Fully 50 percent of your time, efforts, and expenses should be focused on creating and keeping customers in some way.


Key Measure

The key measure of business success is customer satisfaction. Your ability to satisfy your customers to such a degree that they buy from you rather than from someone else, that they buy again, and that they bring their friends is the key determinant of growth and profitability.


Key Requirement

The key requirement for wealth building and business success is for you to add value in some way. All wealth comes from adding value. All business growth and profitability come from adding value. Every day, you must be looking for ways to add more and more value to the customer experience.


Key Focus

The most important person in the business is the customer. You must focus on the customer at all times. Customers are fickle, disloyal, changeable, impatient, and demanding–just like you. Nonetheless, the customer must be the central focus of everything you do in business.


Key Word

In life, work, and business, you will always be rewarded in direct proportion to the value of your contribution to others, as they see it. The focus on outward contribution, to your company, your customers, and your community, is the central requirement for you to become an ever more valuable person, in every area.


Key Question

The most important question you ask, to solve any problem, overcome any obstacle, or achieve any business goal is “How?” Top people always ask the question “How?” and then act on the answers that come to them.


Key Strategy

In a world of rapid change and continuing aggressive competition, you must practice continuous improvement in every area of your business and personal life. As Pat Riley, the basketball coach, said, “If you’re not getting better, you’re getting worse.”


Key Activity

The heartbeat of your business is sales. Dun & Bradstreet analyzed thousands of companies that had gone broke over the years and concluded that the number-one reason for business failure was “low sales”. When they researched further, they found that the number-one reason for business success was “high sales.” And all else was commentary. This may seem obvious, but it is true!


Key Number

The most important number in business is cash flow. Cash flow is to the business as blood and oxygen are to the brain. You can have every activity working efficiently in your business, but if your cash flow is cut off for any reason, the business can die, sometimes overnight.


Key Goal

Every business must have a growth plan. Growth must be the goal of all your business activities. You should have a goal to grow 10 percent, 20 percent, or even 30 percent each year. Some companies grow 50 percent and 100 percent per year, and not by accident. The only real growth is profit growth. Profit growth is always measurable in what is called “free cash flow.” This is the actual amount of money that the business throws off each month, each quarter, and each year, above and beyond the total cost and expense of running a business.


Action Exercise

You should have a growth plan for the number of new leads you attract and for the number of new customers you acquire from those leads. You should have a growth plan for sales, revenues, and profitability. If you do not deliberately plan for continuous growth, you will automatically stagnate and begin to fall behind. Growth is not an accident; so you must plan and map out your growth plan if you want your business to see a bright future.


from Brian Tracy’s “The Way to Wealth”


The Five W’s of Time Management for Entrepreneurs

JH_Dec12-152The Five W’s of Time Management for Entrepreneurs

by Jayne S. Huhtanen, Certified Business Coach


Every writer needs to know the Five W’s of good Journalism: Who, What, Where, When, Why (and sometimes How).

What about the rules of Time Management? They are equally important to help you focus on your most important priorities; those that only you can, and should, do. Ask yourself the following questions, and see how much time you may be able to free up:


Ask yourself: “Who really needs to do this? Am I the only person who can do it? Am I the best person to do it?”

If there is someone else who can do it, even if not quite as perfectly as you would, delegate it to them. It may be bookkeeping, Virtual Assistance, blog writing, web design, or any number of activities. If it is not something you excel at, someone else can do it faster and better than you.


Ask yourself: “What is the single most important project or task I have on my list that will make the biggest impact on accomplishing my goals?” Work on that task first every day.

Then ask yourself, “What is the next most important task I can work on that will make the biggest impact on accomplishing my goals?  Do that one next.

Use a To Do List, review it each morning, and plan what you will do that day, and when.  Often, the most important things you could do, are the ones you least want to do. Do those first and get them out of the way. Reward yourself in some small way for accomplishing them.


Ask yourself: “Do I have a place where I can work uninterrupted? Is my workspace organized so I can find everything easily? How much time do I spend daily looking for something?”

If you don’t have an organized workspace, consider hiring a Professional Organizer to help you set up your paper files and workspace. And to keep on top of things, hire an Assistant to come in regularly to clean up your files.


Ask yourself: “When am I most productive? Most creative? Am I an early bird, or a night owl?”

Understanding when your brain operates at peak efficiency, and then blocking that time in your calendar for work, can help you work more, faster, and better, than if you are tired or distracted.

FOCUS; carve out time to accomplish those big, fat, juicy priorities, the ones that will get you where you want to go faster. Schedule them in your calendar and protect the time.  Make it a meeting with yourself that you cannot move. Mark it in red. Focus on the work at hand. Do not move to another task until you have completed the task you set yourself to do.


Ask yourself: “Why am I doing this? Does it contribute to accomplishing the goals I have for my business and my life? Is it my priority, or someone else’s?”

Focus your efforts on only those tasks that contribute to accomplishing your priorities, and consider outsourcing or delegating others.


Ask yourself: “Is this the most productive way to accomplish this task?  Do I need to do it to perfection, or can I stop when I have accomplished 80 per cent? Are there ways to simplify the process?”

Even before you start, decide what your end product needs to look like; when it is good enough, stop. There are times when perfection is needed, and times when it is not, and sometimes it is better just to get the work done and out the door.

Learn how to use the tools and technology that you will need all the time. Take a course on Excel or PowerPoint, book an appointment with the Small Business Advisor at your local Apple store and have them show you how to use your iPhone or iPad to its maximum capabilities. Talk to other entrepreneurs about the Apps they use and how they can simplify your work, and then start using them.

By following these steps, you can achieve better control of your time and accomplish the most important priorities on your To Do list if you: (1) plan, (2) link your activities to your goals, and (3) work when you function best.

Jayne S. Huhtanen, B. Eng. Mgt.
Certified Business Coach
FocalPoint Coaching of Toronto, independently owned and operated by Jayne Huhtanen Coaching
647-342-5036 (office), 647-823-8845 (cell)


IONC outreach event

Thank you to everyone who helped make this event agreat success.

To view media coverage click here
Amira Ayad